Theme Park, Amusement Park and Attractions Industry News

Super Nintendo World opens

Shigeru Miyamoto, creator of Super Mario and Guests led countdown to the grand opening of the World's first Nintendo theme park area

Universal Studios Japan hosted the grand opening of SUPER NINTENDO WORLD, bringing to life a themed and immersive land featuring Nintendo’s legendary worlds, characters and adventures where guests play inside their favorite Nintendo games.

Shigeru Miyamoto, Creator of Super Mario and J.L. Bonnier, President and CEO of Universal Studios Japan kicked off the festivities at Super Star Plaza. Popular Nintendo characters Mario, Luigi, Princess Peach and Toad, as well as SUPER NINTENDO WORLD team members, cheered on guests in the momentous grand opening of SUPER NINTENDO WORLD.

Super Mario fans jumped in Mario’s iconic pose and cheered “WE ARE MARIO!” while festive confetti burst into the sky to commemorate the occasion.

Guests then made their way through the warp pipe entrance and into the new immersive land. The moment guests were transported from the warp pipe into Peach’s Castle, they were captivated and expressed their excitement by posing like Mario and taking photos.

Nintendo and Universal Parks & Resorts executives made the following statements:

Shigeru Miyamoto, creator of Super Mario

SUPER NINTENDO WORLD brings the world of Mario games to life. The moment you enter the park, you will be amazed at how real everything feels. But that’s not all. The creative team at Universal has not only done a great job recreating the Mushroom Kingdom, but they have also made some amazing rides. For the Mario Kart ride in particular, the teams at Universal and Nintendo worked closely together to build something that’s never been seen before, by combining our extensive industry knowledge and utilizing cutting-edge technology. I am excited for fans of all ages to experience the world of Mario in all-new ways.

Tom Williams, chairman & CEO, Universal Parks & Resorts

SUPER NINTENDO WORLD is the perfect blend of Nintendo games and theme park experiences, and brings the world of these incredibly popular games to life. This will surely amaze and delight not only fans of the park, but also Nintendo fans around the world. We look forward to sharing SUPER NINTENDO WORLD with our fans in Japan and bringing the experience to life at other Universal theme park destinations in the future. 

 Mark Woodbury, vice chairman, Universal Parks & Resorts & President, Universal Creative

SUPER NINTENDO WORLD brings the world of Nintendo to life in an incredibly special way and offers a wide range of activities made possible by innovative technologies and creativity unlike anything seen before! Our amazing partnership with Mr. Miyamoto means that many of his ideas are packed into every corner of this land for our fans to explore on their own.  

J.L. Bonnier, President & CEO, Universal Studios Japan

Being Mario is no longer just a dream. At SUPER NINTENDO WORLD, you can do everything Mario does. This experience completely revolutionizes theme park entertainment. We are especially proud that Universal Studios Japan will be the first place in the world to feature SUPER NINTENDO WORLD, especially since Nintendo was created and brought to life here in Japan.

Guests will unleash their passion to play at SUPER NINTENDO WORLD

SUPER NINTENDO WORLD makes its debut as the first multi-level land at Universal Studios Japan, where Peach’s Castle and Bowser’s Castle tower over the area. It features rides and attractions themed after Mario Kart and Yoshi, as well as dining, shops and other experiences that can only be found at Universal Studios Japan. SUPER NINTENDO WORLD also provides guests with an all-new type of “Asobi” play experience where they will jump, punch ? Blocks and collect virtual coins. Guests can purchase a Power-Up Band in the land and sync it to their smartphones to track their score and compete with other park guests. At Key Challenge attractions around the land, guests can collect keys, gather character stamps and more using their entire bodies in dynamic activities. Families and friends will unleash their passion to play in the new SUPER NINTENDO WORLD.

The world’s first interactive Mario Kart theme park ride at SUPER NINTENDO WORLD immerses guests in the worlds of Nintendo. Guests will race through the iconic courses of Mario Kart with their favorite Nintendo characters and be transported into Nintendo worlds where they’re not just playing a game, they’re actually being immersed in it. They will steer into the Mushroom Kingdom and throw shells as they race to the finish line with Mario, Luigi, and Princess Peach! Win or lose, every race is a brand-new, life-sized Mario Kart experience. Mario Kart: Koopa’s Challenge is brought to life through a powerful story and characters, advanced augmented reality technology, projection mapping, and screen projection combined with a physical set that recreates iconic environments in fantastic detail, only at Universal Studios Japan.

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