Challenge game coming to Japan
Following its success at Great Wolf Lodge resorts in North America, where it will feature at seven properties by the end of 2007, Creative Kingdoms is to expand its MagiQuest challenge game internationally with the opening of an outlet in Japan.
The partnership with Great Wolf Resorts Inc was formed in 2006 and since become an amenity that guests seek out. “MagiQuest’s engaging technology has exceeded our expectations,” says Great Wolf chief operations officer Kim Schaefer. “Within two weeks of opening our first MagiQuest we realised we had found a new revenue stream that enhanced the guest experience.”
The latest MagiQuest experience has just opened at the Great Wolf Lodge in Grapevine, Texas. Themed to blend into the resort’s existing landscape and architecture, the game allows the lodge to direct the flow of traffic by incorporating the game into various areas around the property.
In spring 2008, MagiQuest will arrive at the Lagunasia theme park in Mikawa Bay, Central Japan. MagiQuest brings its technology to the Asian market for the first time with this opening, where it will be launched in English with Japanese subtitles. The park expects to see a 10% increase in attendance and revenue when MagiQuest opens.
“We are honoured to have the opportunity to partner with a venue such as Lagunasia,” says Denise Weston of Creative Kingdoms. “We are excited about moving into the Japanese market and are quite certain that MagiQuest will be an instant success. We look forward to this partnership as the MagiQuest brand continues to expand.”
By the end of 2007, MagiQuest will also have opened at the Funplex in East Hanover, New Jersey.