Theme Park, Amusement Park and Attractions Industry News

Disney makes Asian appointments

Executives focus on growth of Hong Kong resort

Bill Ernest has been named president and managing director, Asia, for Walt Disney Parks & Resorts. In his new role, Ernst will oversee the company’s properties throughout Asia, including Hong Kong Disneyland Resort (HKDL), where previously served as executive vice-president and managing director.

Remaining in Hong Kong, he will oversee the company’s new business initiatives in the region and the long-term strategic direction of HKDL.”This promotion is a testament to Bill’s leadership and his instrumental role in opening Hong Kong Disneyland,” says Jay Rasulo, chairman of Walt Disney Parks and Resorts. “It also underscores the company’s commitment to international growth, especially in this region.”

Responsible for the day-to-day operations of HKDL, which currently comprises a theme park and two hotels, will be new managing director, Andrew Kam.

Before joining Disney, Kam was deputy general manager and marketing & sales director for COFCO Coca-Cola Beverages Ltd, responsible for Coca-Cola’s marketing and sales functions in 14 franchised markets across China.

Kam is also charged with driving the growth of the resort and has told reporters that he plans to expand promotional activity in the mainland: “Both shareholders are very much interested in growing the business.

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