Simworx announces partnership with Engage Interactive in Saudi Arabia

Simworx has announced a new, exclusive partnership with Engage Interactive in which it will take on the role of its external sales representative for the Saudi Arabia region, as it looks to expand into the country.

With the Saudi Arabian attractions industry expected to expand exponentially in the coming years, Simworx has been looking at how it can enhance its presence in this market after having significant success in the UAE in the past. Having attended the Saudi Attractions Expo for the past two years it fully expects that the partnership with Engage will help in its efforts.

Engage Interactive currently specialises in the creation of innovative experiences utilising cutting-edge technology. With its expertise lying in the provision of Smart and AI Technologies in the field of Augmented Reality, Simulation, Interactive Touch Screens and Projection & LCD Screens. Working with Simworx, it will look to identify opportunities within the region that could benefit from media-based attractions and recommend Simworx’s products as a solution to their clients.

Simworx CEO, Terry Monkton commented: “We have had several meetings with Engage in recent months, and I have been very impressed by their dynamism, market knowledge and contacts that they have generated. I am certain that the partnership will be a huge success and integral to seeing many of Simworx’s attractions entertain local’s and overseas visitors in the fast growing Saudi Arabian entertainment sector”

Engage’s Founder and CEO, Tariq Al Shalfan added: “We spent a considerable amount of time evaluating various suppliers of Media Based Attractions and we were very impressed by Simworx’s extensive product range, it’s credential portfolio and the quality of the many installations that the company has installed. We look forward working with Simworx and bringing their amazing attractions to Saudi Arabia !”