Theme Park, Amusement Park and Attractions Industry News

Djurs Sommerland partners with to launch new social distancing-ready app

Danish amusement park, Djurs Sommerland has partnered with to deliver a new guest-facing mobile app. The new app, which went live for the park’s reopening on June 11th, supports Djurs Sommerland’s drive to improve their guests’ experience while also prioritising staff and guest safety.

Since reopening, the park has implemented several new measures to keep guests safe, including capacity restrictions and physical distancing markers. Guests must also purchase their tickets in advance online. The new mobile app will play a key role in supporting these social distancing measures: Location-based messaging and push notifications will help keep guests informed on-site, while in-app ticketing will help reduce queues and contact points at the park’s entrance by providing guests with instant access to their tickets within the app.

The new app will also deliver measurable improvements to the guest experience by removing common points of friction and frustration for guests, thanks to features such as day planning, interactive mapping, and wayfinding around the park.

Djurs Sommerland initially approached after identifying the need to upgrade their ageing guest app to improve visitor experiences, as Michael B. Nielsen, Director and Owner of Djurs Sommerland explains:

Our current app wasn’t keeping pace with the expectations of our guests, but we recognised the value of having an app. We chose for their industry expertise & breadth & depth of the platform’s functionality.

Djurs Sommerland already has plans to develop the app further. The next app release will include mobile food ordering capabilities, a key solution to some of the challenges posed by social distancing. The app will soon enable guests to browse menus, order food and pay from their devices, then get notified when it’s ready to collect.

This comprehensive solution will reduce queues and limit interactions with staff or physical contact points such as communal touchscreen ordering kiosks, helping keep guests and employees safe.

Mobile food ordering will also create new revenue opportunities for the park itself by leveraging targeted upsell offers and in basket upgrades through the app. Previous trials conducted by revealed a 38% increase in food and beverage transaction size for in-app orders, compared to walk-up sales.

A digital solution for the new normal

Attractions face a wide variety of obstacles as we transition further into the new normal. Guest apps can help mitigate these challenges as well as bring new revenue opportunities and better operational flexibility as we transition out of the COVID-19 crisis.

Michael B. Nielsen said “We are confident that the app can keep evolving and adding value to guests — helping keep them safe now, but deliver measurable improvements to the guest experience longer-term.”

Mark Locker, CEO of, added “Guest expectations of technology are changing — this has been accelerated by the COVID-19 situation, where we’ve all become more reliant on technology than ever. The app can play a crucial role in demonstrating leadership in this area, helping both rebuild guest confidence and differentiate on the quality of the experience.”

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