Theme Park, Amusement Park and Attractions Industry News

Silvergate Media and Merlin Entertainments unveil Octonauts attraction in Shanghai

Silvergate Media has launched the world’s biggest Octonauts attraction at Merlin Entertainment’s Changfeng Ocean World in Shanghai, part of the SEA LIFE global aquarium chain. The new Octonauts experience opened its doors to the public on 28 December and is already making a big splash with families, with visitor numbers expected to surpass 500 thousand annually.

The new attraction offers an authentically themed experience that will give families the opportunity to go on a real life Octonauts adventure in an incredible and fully submerged Octopod capsule within Merlin Entertainment’s huge new ‘Ray Bay’ experience at Changfeng Ocean World (SEA LIFE Shanghai). Visitors to the new attraction can join their favourite characters including Captain Barnacles, Kwazii and Peso, and learn about the world’s oceans and help save baby rays. They will also be able to take home a memento of their day, with a range of Octonauts merchandise available to buy on-site at a dedicated SEA LIFE gift shop.

This new attraction comes ahead of a major new content launch for Octonauts as new spin-off series Octonauts: Above & Beyond prepares to debut globally this autumn, with new licensing partners soon to be announced. The new Octonauts experience in Shanghai builds on the momentum of previous SEA LIFE partnerships with Merlin Entertainments in the UK, Europe, Australia and the US, with additional new activations due to be announced.

“What better way to bring the brand to life than a fully immersive attraction at a world-class SEA LIFE centre,” said Ron Allen, EVP Commercial Silvergate Media. “This promises to be an exciting year for the brand as we build up to the launch of Octonauts: Above and Beyond and we’re excited that families in China now have the opportunity to step into the world of Octonauts in this unique underwater adventure.”

Matthew Williams, senior brand director Midway, Merlin Entertainments, said: “We are delighted to have opened the world’s biggest Octonauts experience at Changfeng Ocean World in the fantastic new Ray Bay area, immersing families in a heroic underwater adventure with their favourite characters from the series. Octonauts is an ideal IP for SEA LIFE with fun and discovery at its core, and we look forward to working with Silvergate to share more exciting and innovative themed Octonauts experiences with families at our aquariums around the globe.”

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