Theme Park, Amusement Park and Attractions Industry News

Safari Challenge

Safari Challenge is an interactive treasure hunt combining fun physical and mental challenges across a themed adventure course.

Scanning a wristband at terminals throughout the course (as pictured), players must find and the endangered animals and complete a series of tasks to collect points. The expedition takes them through rainforest, desert, savannah and swamp. However due to climate change, some of the animals may not be in the zones expected! Tasks offered as part of the experience include the Monkey Mayhem hang/swing game and Cobra Strike reaction test.

This family-orientated attraction requires a minimum space of 8,000 square feet and can be retrofitted into existing playgrounds or structures. The random game sequence is a key feature ensuring that each player will only experience up to a third of the entire arena per game, encouraging repeat play.

Operators can also use Safari Challenge to offer customised education programmes to schools, even uploading special questions and tasks to tie in with the curriculum. Well suited to zoos and theme parks, other themes are of course available on request.

1st Attractions, the British company marketing the attraction, will provide full design and support services. Customers are then free to use their preferred suppliers for theming and construction, or 1st can arrange this on a turnkey basis. Ride Entertainment Systems will be handling sales for the USA.

Several zoos and theme parks are already interested in the concept. Having partnered with BBC Worldwide, 1st Attractions hopes to launch a version of the attraction based around the TV show Deadly 60 in early 2013. In the meantime you can see a video of the game here.

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