Theme Park, Amusement Park and Attractions Industry News

Peppa Pig theme park to open at Legoland Florida

The World’s First Peppa Pig Theme Park will open in 2022 at Legoland Florida Resort. Winter Haven, Florida. Designed to be the ultimate day for little ones, this all-new stand-alone theme park will feature multiple rides, interactive attractions, themed play-scapes, and water play areas, complete with “muddy puddles” of course, and fun live shows daily, all based on instantly recognizable locations from the popular Peppa Pig brand. Families will meet Peppa and her friends as they snort, giggle, and play to build their family’s first theme park memories together.

Rides and attractions details for the new Park will be announced this summer. When Peppa Pig Theme Park opens in 2022, it will be a separately ticketed park. Unlimited Florida sunshine and wonderful weather will allow this new theme park to operate year-round. Annual Passes to Peppa Pig Theme Park will be available as stand-alone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park, and other regional Merlin Entertainments attractions.

Merlin Entertainments, a leader in location based entertainment with brands including Legoland, Madame Tussauds, and Sea Life Aquariums, has an exclusive multi-territory licensing agreement with Hasbro, owner of the Peppa Pig brand, to build and operate the Peppa Pig attractions, targeted at the preschool market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.

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