The United States amusement park and family entertainment centre (FEC) industry produces annual revenues of around $16 billion, according to a report published in February by the company Research & Markets.
The market is also highly concentrated, with 85% of the revenue from the nation’s c.3,000 individual amusement outlets generated by the top 50 companies.
This capital intensive industry relies on strong marketing of new attractions combined with a healthy economy stimulate demand, says the report. The industry is also labour intensive with average revenue per employee standing at about $100,000 for large parks or half that for smaller operations such as FECs.
Amusement parks get about 55% of their income from admissions and about 30% from food, beverage and merchandise sales, continues the report. The remainder is made up from a mix of parking fees, commission income from third-party exhibitors, advertising and fees for hosting parties and other events.
The report, entitled Amusement Parks & Arcades, is available for $129 here.
