Nayax has announced an incentive programme aimed at encouraging unattended retail operators to embrace Monyx Wallet. Monyx Wallet is Nayax’s popular consumer engagement and digital payment platform.
The three-month campaign, which began on 1 April, will reward the operator for each app downloaded via the QR code linked to their machine. “The campaign is aimed at new Monyx operators, existing operators that want to run a loyalty campaign and existing customers that intend to launch Monyx Prepaid’, said Keren Sharir, chief marketing officer, Nayax. “With a general return to normal life now approaching and on schedule, this is the best possible opportunity for operators to add the numerous benefits of Monyx Wallet to their unattended retail offer.
“The take-up of payment apps in the past 12 months or so has demonstrated clearly that both operators and consumers are eager to ‘go cashless’”, Sharir said. “Launching this incentive, at this time, is our way of gently pressing the accelerator pedal, so that all of our customers, and their end-users, are in pole position in the race to stay ahead of the retail curve.”
“Monyx Wallet enables Nayax operators to introduce consumer engagement into their operations”, said Moshe Orenstein, chief product officer, Nayax. “By offering cashless payment, operators future-proof their businesses but Monyx Wallet goes a significant step further. Monyx wallet offers both convenience and loyalty benefits to customers, who are choosing to make payments with an app in ever increasing numbers. The app’s digital loyalty programs help operators to increase engagement, with a variety of consumer rewards. For instance, thanks to Monyx Wallet, a laundromat can run a ‘pay for nine washes, get the tenth free’ promotion; amusement operators can offer ‘pay for five kiddie rides, get the 6th free’ and vending operators can design loyalty bonuses for regular coffee purchasers, and so on. It’s also important to note that the line of communication works in both directions: Monyx Wallet delivers a convenient route for consumer feedback; a vital element to consider when introducing new products or special offers. Whichever line of business you are in, if you’re a Nayax customer, Monyx Wallet can add value to your organisation.”
Monyx Wallet claims to have several key advantages over other payment options. The app has been designed specifically to enable it to adopt the corporate identity of individual customers, giving it an ‘in-house’ appearance. Crucially, when there is a problem with the vend, customers can be reimbursed digitally, eliminating the time that’s wasted in administering refunds.
“The incentive is designed to help companies that are yet to offer cashless payment and those that have yet to use Monyx to its full potential”, Orenstein explained. “My team and I are ready to help. We’re eager to see even more customers begin to enjoy the benefits the app is delivering.”