Theme Park, Amusement Park and Attractions Industry News

Marvel hits the road in 2014

Audiences are promised an immersive superhero adventure in a new touring attraction coming soon to North America.

The Marvel Experience will feature a maze of connected domes, leading guests through an array of interactive games, original animated short films and a motion base ride. The interior of the 2-acre (8,000 sq m) attraction will feature an exaggerated comic-style, in which guests can interact with multiple Marvel superheroes via projected high-tech imagery, special set pieces and simulations.

“The Marvel Experience and our innovative dome environment is the future of themed entertainment,” believes concept artist Aaron Sims, who has brought many Marvel characters to life through his work on feature films including, The Incredible Hulk, The Amazing Spider-Man and X-Men: First Class.

Produced by California-based Hero Ventures in collaboration with Marvel Entertainment, The Marvel Experience will tour both the USA and Canada, appearing in location for weeks at a time (dates and cities to be announced).

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