Theme Park, Amusement Park and Attractions Industry News

FlyOver Iceland Launches in Reykjavik

FlyOver Iceland, the highly anticipated flight ride experience by Pursuit, opened its doors to the public providing guests with an exhilarating flight simulation over some of the country’s most iconic natural wonders, hard to reach locations and picturesque scenery.

The attraction is the first flight ride experience in Iceland with its location situated along the historic harbour in Reykjavík’s popular Grandi Harbour District, just minutes from downtown.

“We are thrilled to welcome guests to FlyOver Iceland as we unveil a brand new iconic Icelandic experience,” said Agnes Gunnarsdóttir, General Manager, FlyOver Iceland. “From the pre-ride experiences highlighting Icelandic culture, history and folklore to the visually stunning flight ride to far reaching landscapes, we are excited to share this immersive story with both locals and visitors alike.”

The attraction uses the I-ride Panoramic Flight Simulator Attraction developed by Vekoma Rides and Brogent Technology. The Pursuit FlyOver Iceland flight ride utilizes a moving platform with six degrees of motion, multi-sensory special effects and a 20 meter (66 foot) spherical screen that provides guests with an unparalleled flight across iconic locations and natural landscapes. Special effects, including wind, mist and scents, combine with the ride’s motion to create an unforgettable visceral experience. Prior to the flight ride, the attraction will feature a two-part pre-ride experience that explores the roles of nature, time and humankind on this ancient island while featuring volcanoes, glaciers, trolls and more. These unique multi-sensory spaces, designed by renowned multimedia studio Moment Factory while working closely with FlyOver Iceland’s creative director Rick Rothschild, will form an introductory experience to build anticipation and complement the overall FlyOver experience.

The recently completed landmark building, designed by Iceland architect Páll Hjaltason of Plús Arkitektar, has been constructed to reflect some of the same industrial influences that form the hallmark of Scandinavian architecture, while carefully observing the industrial and modern feel of the neighbourhood. The building’s design includes standout features like the illuminated, cylindrical theatre, while the interior space offers a café and retail experience in addition to the flight ride and pre-show attractions.

FlyOver Iceland marks the first FlyOver attraction outside of North America for the adventure travel brand.   Pursuit recently announced plans to develop FlyOver attractions in Las Vegas and Toronto.

FlyOver Iceland is operated by Pursuit through Iceland’s Esja Attractions ehf (“Esja”).

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