Representatives from European amusement parks and attractions met in Brussels on Wednesday 21st June 2017 with members of the European Parliament and representatives of the European Commission to discuss how to protect and promote innovation. The meeting was hosted by the International Association of Amusement Parks and Attractions (IAAPA) EMEA.
Speakers discussed the various facets of innovation in parks, such an innovative use of digital content or design of new rides and attractions. The collaboration between parks and and IP owners of successful films, books or video games was also a major discussion point. The positive impact that the use of IP can have on smaller amusement parks was also discussed.
“Innovation is a significant growth enabler for the entire European tourism sector, which is why we chose this theme for this year’s conference”, said Karen Staley, Senior Vice President IAAPA EMEA.
“The parks and attraction’s industry is a key player in the EU tourism sector, and tourism is at the heart of a peaceful and wealthy Europe. I am glad to be here today to open this event, focusing on how innovation can help parks and attractions to thrive and prosper to the benefit of the whole European economy”, commented István Ujhelyi, Member of European Parliament, who opened the event with a keynote speech.
“Innovation stands at the core of our business model, as we need to reinvent ourselves from season to season to offer our guests unique and memorable experiences”, added Michael Kreft von Byern, Chair of IAAPA EMEA’s Government Relations Committee and Representative of the Board at Europa-Park. “Innovation also means investing in our own or licensed intellectual property. These investments need robust protection”.