Theme Park, Amusement Park and Attractions Industry News

Embed set to showcase innovations at IAAPA Expo Europe

Transforming the business of fun since 2001, Embed is set to bring its latest breakthrough innovations to the IAAPA Expo Europe show in London on September 13-15. With over 1,000 customers and more than 3,000 installations around the world, Embed is equipped and ready to empower family entertainment centre (FEC) businesses in Europe and UK.

Embed in the Europe Market

Renee Welsh, CEO at Embed, said: “We are lucky to be at the forefront of the tech transition of business processes from coins to cashless in Europe. For a region rich in tradition that still includes regular use of physical currencies in daily transactions, we are in a position to be partners for those who are ready to take a plunge into the era of digitalization and cashless through the use of Embed’s tech of transformation.”

As per Allied Market research, the family/indoor entertainment centre’s market in the UK is projected to reach US$1,755.06 million by 2027, growing at a CAGR of 12.8% from 2020 to 2027. Also, as per market research, the European FEC equipment market size is expected to reach US$ 755.03 million by the end of 2025.

Just this year, family entertainment titan Veltmeijer Group took the first step to future-proofing their business by adopting Embed’s Mobile Wallet.

Roger Tubee, co-CEO of Veltmeijer Group, said: “We are excited to see the changes that the Mobile Wallet will bring to the business. With it, our guests have cashless options to pay and play because it’s a virtual game card they can use on their phones. It’s easy and secure, and there is no doubt that the user data that we can derive from the Mobile Wallet will help us make better business decisions in real-time.”

“We are already using a mix of Embed’s hardware and software solutions so we are confident that they will continue to empower us through our robust expansion plans across Europe.”

Embed’s European customers include some of the biggest names in the industry like Coral Island, Funstation, Hollywood Bowl, Genting UK and Adventure Island. These are all made possible with Embed’s long-standing relationship with Bandai Namco as its official distribution partner.

“Embed just being present in the region makes a world of difference,” said Steve Short, general manager at Bandai Namco. “It is a privilege to change the face of the amusement and entertainment industries one FEC at a time with business solutions that level up the guest experience.”

The Tech of Transformation

The solutions provider will again champion its latest tech innovations at the upcoming IAAPA Expo Europe to propel businesses to become an FEC of the Future. This includes the self-service KIOSK+, with one of the largest touchscreen displays in the industry, a sleeker design, and expandable modularity. As well as The Breakaway Game Card which will make its European debut with its combination of the traditional game card and wearable media. The Embed Mavericks are set to do demos of the new KIOSK+, the Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s Bling Showcase at the trade show.


After its launch in June 2022, the newest addition to Embed’s TOOLKIT suite will be introduced to the EMEA region. EVENTS, the industry’s first publishing-to-payment events marketing platform, automatically syncs to customers’ calendars – driving more revenue, foot traffic, traction, and conversion to events.

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