Theme Park, Amusement Park and Attractions Industry News

Details revealed for EAG 2023

ExCeL London will once again become the focus of influential leisure professionals from around the world as the Entertainment, Attractions and Gaming (EAG) International Expo 2023 opens its doors from January 10-12.

The show itself will be embarking upon a new era as owner EAG Ltd brings its organisation in-house, following the resignation of long-term organiser Swan Events.

Martin Burlin, EAG Chairman, said: “The Swan Events Team has been an integral part of EAG International and we have a responsibility to ensure that the high standards set in previous years are maintained. To this end a decision has been taken to bring the show’s organisation in-house. I’m pleased to confirm the appointment of Nicola Lazenby as the new Show Director. Nicola is no stranger to our industry, having been part of the ATEI team whilst working at Clarion Events. Nicola will take overall responsibility for ensuring that EAG International not only meets but exceeds the needs of its stakeholders.

“For the 2023 show it will be business as usual but with a watchful eye on the future needs of the show’s participants; we’re looking at evolution rather than revolution.”

With bookings from regular exhibitors already confirmed and new product developments continuing apace, the anticipated 5000+ visitors should not be disappointed.

Thanks to the opening of the long-awaited Elizabeth Line, ExCeL may be accessed from central London in around 15 minutes, vastly increasing accommodation options. This, along with the lifting of international travel restrictions visitors, makes a trip to EAG International even more attractive to the overseas buyers currently making up around 30% of the show’s visitors.

With operators reporting pent-up consumer demand, EAG International is the show that will give them the tools to meet this. EAG’s networking events, social gatherings and seminars will continue, but the true stars will be the products. Ranging from ‘evergreen’ favourites to the very latest immersive experiences, all have adopted the very latest technologies to ensure that operators can continue to delight guests whilst growing and protecting revenues.

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