Embed celebrates return to Saudi Entertainment & Amusement (SEA) Show 2021

Embed, a worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is pleased to announce that it will be participating in the upcoming Saudi Entertainment & Amusement (SEA) Show 2021 in Riyadh. Embed is returning not just as an exhibitor but also as a key representative of the family entertainment centre (FEC) sector, paving the road to recovery for businesses in the industry as they emerge from the shadows of the pandemic. The Embed team is said to be excited to meet new and reunite with existing customers, partners, and friends at its booth.

“KSA is a major market for us and at the heart of our MENA strategy. Saudi Arabia is both the cultural and economic powerhouse of the region and we give it our unlimited attention. There are many mega entertainment projects underway, and what makes this exciting is that they are part of the country future diversification in his Highness’s Saudi Vision 2030. Embed will be part of this wonderful journey, delivering various transformative initiatives to support the industry and also empower, enable, and ease the business of fun for our customers. So far, we have managed to work with our partners in the country to deliver some of our award-winning products such as the Embed Mobile Wallet & Portal which allows customers to use their mobile phone to play games, control their spending and move to a COVID-safe, contactless environment, similar to what we are seeing with the banking industry with Apple Wallet and Google Pay. Saudi Arabia has a young, vibrant and mobile-savvy population, an ideal market for the low-touch economy of the future,” said Embed CEO Renee Welsh.