Connect&GO, a world leader in integrated attractions management solutions and RFID technology, has added Ted Molter, former chief marketing officer at San Diego Zoo Wildlife Alliance, to its growing team. Molter brings more than 30 years of experience in zoos, aquariums and the attractions industry to his new role as senior business development director at Connect&GO.
Molter’s career has spanned leadership roles at both San Diego Zoo and SeaWorld Ohio. He is a current IAAPA Board Member and has provided leadership and service as an active member of the Association of Zoos and Aquariums, the San Diego Tourism Authority, Visit California and the California Travel Association.
“We are thrilled to welcome Ted to the Connect&GO team as we continue our expansion into the United States and beyond,” said Tara Morandi, senior vice president sales & marketing, Connect&Go. “Ted brings an incredible amount of passion and expertise in helping zoos and aquariums grow their revenue, and he will be a huge asset to our team.”
Most recently, Molter has served as a consultant collaborator after his roles as chief marketing officer and director of marketing for San Diego Zoo Global (now San Diego Zoo Wildlife Alliance), where he served for a combined 22 years. Some of his accomplishments during his tenure include leading the marketing team through a successful re-structuring garnering over $80 million in annual sales revenue, as well as leading an organization-wide re-brand resulting in increased awareness and donations.
“Connect&GO has an outstanding company culture and a truly revolutionary product that can change the future of zoos and attractions management,” said Ted Molter. “Their Konnect all-in-one management platform presents a unique opportunity for zoos to step into the future of attractions management, and I’m excited to help them embrace the full potential of their operations.”
“We strive to hire team members who truly understand the needs of the clients we serve,” added Dominic Gagnon, CEO of Connect&GO. “With Ted joining our team, we are excited to strengthen our foothold in the zoos and aquariums market and really understand what matters most to these clients, so we can help them succeed in the best possible way.”