Theme Park, Amusement Park and Attractions Industry News

Authentic historical scent range launched in partnership with Warwick Castle

Following challenging months for all, Warwick Castle is celebrating the arrival of autumn by partnering with AromaPrime to launch a unique scent range. These pongs from the past include the likes of a Medieval stable, the leather worn by soldiers, the oak of the treasurer’s chamber and even the smoky essence of the castle’s blacksmith workshop.

Warwick Castle features an immersive experience called Kingmaker, where visitors can walk through scenes recreated to be just as they were in 1471. With life-like wax figures, props and sound effects, guests get a hands-on, close-up view of castle life. Themed scent company AromaPrime, who also create authentic pongs for the likes of the Natural History Museum, The British Museum, Jorvik Viking Centre and Alton Towers, provide a deep level of realism to the Kingmaker experience with their atmospheric concoctions.

Visitors with fond memories of Warwick Castle, or even those learning about Medieval history at school, can now get their hands on these unique, specially-made aromas. The seven distinct scents will be available on in its Theme Parks & Attractions Fan Range. They can be ordered as oil for dispensers, as sprays or in hand-held Aroma Cubes, which are used by classes for passing around and sniffing!

To celebrate this exciting launch, young magician and superfan of Merlin Entertainments attractions, Isaac, has performed a magic trick with the scent collection on YouTube—quite like Merlin the wizard himself!

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