Alterface, the global leader in interactive attractions, has announced the promotion of François Danhaive to chief operating officer.
Having been with the company since 2008, Mr Danhaive has guided projects from concept to completion, ensuring smooth delivery and high-quality experiences. His promotion strengthens Alterface’s operational leadership and supports the company’s ongoing international expansion, following recent business development appointments in the U.S., China, and Korea.
With more than 15 years at Alterface, he has advanced through leadership roles in projects and production before becoming program manager, coordinating management teams, clients, and partners across virtually allAlterface projects.
Stéphane Bataille, chief executive of Alterface, said: “François has been a key part of Alterface for more than 15 years, contributing to the success of countless projects and helping shape our reputation for operational excellence. Promoting him to COO is a natural step, and we look forward to seeing him guide our teams to even greater achievements.”
Mr Danhaive added: “What drives me every day is delivering great experiences to our clients while keeping projects on track and on budget. I’ve learned to turn challenges into opportunities, from tight deadlines to on-site surprises. I enjoy working with different cultures and partners, bringing ideas to life through collaboration, hard work, and a bit of magic!
“As COO, I look forward to continuing this journey, working alongside our teams to achieve excellence in every project we deliver.”
Mr Danhaive will join the Alterface team at IAAPA Expo Europe. Partners and clients are welcome to stop by booth #1-253 to meet him and discuss current and upcoming projects.






