WhiteWater’s IAAPA Expo Update: Regional expansion, synergetic brands, and major projects

Highlights from WhiteWater’s 40-year anniversary and plans for the future

WhiteWater had plenty to update everyone with at the IAAPA Expo 2021 in Orlando, Florida. The world has not stood still during the last 20 months, and WhiteWater outlined developments it has been making to its business, team, and products during that time. Projects have continued, and some notable openings this year and next were highlighted.

“Making Magic at 40” with regional investments and sustainable goals

The WhiteWater booth featured the “Magic” campaign to bring its 40th anniversary celebrations to a close, as the company was unable to kick off the festivities last year due to the cancellation of the trade show. The 10th anniversary of the company’s China office did not go unnoticed, however, with the team growing and moving office commemorated on the company’s WeChat account.

Since IAAPA last congregated in Orlando in 2019, WhiteWater has accelerated investments in its regional offices—Shanghai for Asia, Munich for Europe, Russia, and Africa, and Dubai for the Middle East and India, increasingly moving engineers, project managers, after sales, and marketing to these locations. This strategy, together with regional manufacturing, has made Whitewater even more competitive and responsive to clients in every region it says, complemented by a keen understanding of cultural and commercial norms in different languages.

WhiteWater used its 40th anniversary to make important commitments, including a corporate-wide initiative called, “Sustainability Scorecard,” with clear direction and measures, including ambitious goals to halve its waste by 2030 and becoming net-zero by 2040. The effort looks at the issue holistically and encompasses helping suppliers and clients achieve their environmental goals.

Industry veterans take on key roles

WhiteWater says it maintains its success, by “having the right people on the bus in the right seats.” Naturally, this has meant recruiting some more established industry experts into the team and enabling internal moves for others, including:

• Franceen Gonzales, chief experience officer
• Doug Smith, global head of sales
• David Bogdonov, regional vice president, APAC
• Travis Kline, regional director of operations, Middle East
• Domingo Vergoossen, vice president, Global Business Development, Water Rides
• Frank Good, vice president, Business Development, Vantage
• Baptiste Caulonque, chief commercial officer, Endless Surf.
• These personnel moves signify WhiteWater’s continued investment in its brand portfolio, especially the newer ventures, Endless Surf and Vantage, in response to the growth both areas are seeing.

BUILDING THE BRAND PORTFOLIO

New developments in Water Rides

WhiteWater’s Water Ride division shipped 14 Super Flume vehicles to Warner Bros. Movie World in Queensland to upgrade the much-loved fleet of one of the park’s most popular rides, the “Wild West Falls Adventure Ride.” While the boats look similar to the old ones, they have new innovative features, such as individual hydraulic lap bars to improve guest comfort and removable floorboards to make maintenance easier.

“We are pleased to be able to give this classic ride an upgrade during our off-peak season,” said Village Roadshow Theme Parks COO, Bikash Randhawa. “As this attraction is a guest favourite, we wanted to ensure we continued with both our high safety standards along with high durability of the boats to withstand operations, and the quality of engineering and materials from WhiteWater has impressed us,” he said.

This project is a good example of the technical and safety improvements WhiteWater’s boat refurbishment work can provide, in addition to the ability to supply a new water ride from the ground up.

New developments in Surf

FlowRider has developed three exciting new models of the iconic stationary surf simulator:

• FlowRider Edge — A perfect addition to under[1]utilised pools, it enables a fun wipeout off the back, into the pool, and uses the same filtration system for additional savings.
• FlowCurl — Combines the classic FlowRider double with a curved barrel section for more expert tricks.
• FlowSurf — A river surfing experience on full[1]sized surf boards instead of flowboards. The smooth, glassy, deeper-water continuous wave expands FlowRider’s offering into surf, giving venues broader board sport experiences and appeal.

All these new products come with the safety, quality, and service that have made FlowRider’s name synonymous with stationary surf and all help venues respond to the increasing popularity of the sport. The demand for inland surf is reflected in the number of surf park destinations currently in development across the globe – over one hundred in various forms, such as public, private, resort, and standalone. WhiteWater’s surf pool division, Endless Surf, is working on a significant number of opportunities, bringing the company into the world of sports. New projects announced in the past year include Gold Coast and Port Douglas in Australia and SURFTOWN in Munich, Germany. Endless Surf utilises advanced pneumatic wave technology and includes “Surf Concierge,” a booking engine that provides session management and waves tailored to the guests’ skill levels.

New developments with Vantage

Surf Concierge is powered by Vantage, WhiteWater’s software arm. Vantage’s key innovation lies in integrating disparate systems to digitise the guest journey and provide a seamless guest experience, thereby streamlining venue management and revealing revenue opportunities.

This past summer, Atlantis Dubai chose Vantage to provide a single guest experience platform. Starting with Aquaventure, the resort’s water park, guests will each be given a wearable, which they will link to an app and in-park kiosks to enable admissions, purchases, locker access, loyalty points, and more. The platform will provide Atlantis Dubai with actionable insights for their operations team as well as for sales and marketing.

As location-based entertainment venues are now looking to digitally transform, Vantage considerably expanded its team in 2021, adding many software developers.

Project highlights in Water Parks in 2021

Even in challenging times, WhiteWater was able to complete some spectacular projects around the world, including for:

• Hurricane Harbor Chicago at Six Flags Great America, Gurnee, Illinois, USA
• Aqua Nick at Nickelodeon Hotel and Resort, Cancun, Mexico
• LEGOLAND Water Park at Gardaland, Castelnuovo del Garda, Italy
• Studio City Water Park, Macau SAR, China
• Ocean Park Water World, Hong Kong SAR, China
• Kaisa Water World, Shenzhen, China
• Shankus Water Park & Resort, Gujarat, India
• Jungle Bay Waterpark, Dubai, UAE
• Desert Falls Water & Adventure Park, Abu Samra, Qatar
• Wet’n’Wild Gold Coast, Australia (opened end of 2021) – Australia’s tallest water slide tower, in Asia
• Qetaifan Island North, Qatar – Featuring a record-breaking tower and an Abyss that is
• three times larger than standard.

Each of these designs has special highlights, and WhiteWater looks forward to sharing as they open during 2022.

Speaking at IAAPA Expo, WhiteWater president and CCO, Paul Chutter said: “In our four decades, WhiteWater has seen the industry grow and slow and continue to innovate. As we turned 40 almost a year ago, we weren’t able to reflect on that and celebrate with the industry partners and clients that we have shared this journey with. Now that we are back together, it is good to see a dynamic industry investing, like us, in the future of attractions. We’ve kept pushing forward during the last year and a half, as all these announcements show.”

Chutter continued: “As a major player in the attractions industry, we realise now more than ever the importance of what we do, that is, allowing families to create magical, joyful memories together. To be able to continue doing this in the next 40 years, we must ensure that we work together toward sustainable goals.”