Theme Park, Amusement Park and Attractions Industry News

WhiteWater introduces online “Splash Factor” tool

Created to serve as an industry benchmark, WhiteWater have developed on online tool to measure a park’s Splash Factor. The service will decipher whether the right soak factors are being provided for a park’s guests, if there’s enough (or too much) splash, and what blend of rides will optimise the park’s impact.

Splash Factor has been designed to measure the water ride mix in comparison to other rides and correlate this to the park’s attendance and an industry benchmark.

“Making a splash is one thing and creating an impact is another – and that’s what Splash Factor helps you determine,” Nathan A. Jones, president, park attractions division, WhiteWater. “By providing you a benchmarked rating (High, Medium or Low) based specifically on your park size, you can easily find the category that your park falls into. The critical thing here is to identify the gap between your park’s Splash Factor and the industry benchmark and then work towards finding the right water-ride mix.”

The tool takes two minutes to use and can be utilised anonymously.

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