WhiteWater, Cirque du Soleil join forces

During the recent IAAPA Attractions Expo in Orlando, WhiteWater and Cirque Du Soleil announced they will collaborate to rethink and redefine the waterpark experience by introducing spectacular attractions and entertainment. They expect that Cirque’s theming and concepts combined with WhiteWater’s attractions will translate into both daytime and evening activations that act as anchors in the development of premium global destinations.

“In our respective industries,” observed Martin Boudreau, president and executive producer of Parks and Hospitality at Cirque du Soleil, “WhiteWater and Cirque du Soleil have always pushed the limits of what we can do. Together, we will redefine the waterpark experience by delivering a spectacular attraction and entertainment experience to our guests.”

According to Paul Chutter of WhiteWater, they are already in discussions with two parties with the goal of franchising Cirque du Soleil parks at several locations around the world.