Theme Park, Amusement Park and Attractions Industry News

Virtuix reports latest data from re-opened entertainment venues

Virtuix, creator of the “Omni Arena” virtual reality esports attraction, has shared the latest usage data captured by Omni Arena systems at entertainment venues nationwide.

21 of 29 Omni Arena locations have reopened the attraction to the public. On average, gameplay sessions on Omni Arena have recovered to 85% of pre-lockdown levels.

By venue type, go-karting venues have recovered the fastest (even exceeding pre-lockdown levels). Bowling, another activity that offers social-distancing, has also bounced back. General FECs and trampoline parks are rebounding more slowly. Movie theatres are recovering the slowest.

Average revenues to Omni Arena operators have recovered to $12,050 monthly, about 85% of the pre-lockdown average of $14,050. At the top 15% of sites, Omni Arena generated revenues of more than $20,000 in August.

“Revenues to our operators have recovered well,” said Jan Goetgeluk, founder and CEO of Virtuix. “The data is encouraging, but we’re not out of the woods yet, especially with slower months ahead. I hope we can work together as an industry to get past this crisis.”

Virtuix wants to do its part to help accelerate the industry’s recovery, Goetgeluk noted. Virtuix is offering special discounts on Omni Arena until the end of September.

Omni Arena is a full-body virtual reality attraction for up to four players. Motion platforms inside the attraction enable players to walk and run around inside video games. Guests can compete for top spots on leaderboards and win a share of a $100,000 esports prize pool sponsored by Virtuix and HP.


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