Theme Park, Amusement Park and Attractions Industry News

Valo Motion to launch ValoArena at IAAPA Expo Europe

Valo Motion’s new immersive Mixed Reality indoor-arena, ValoArena, will officially launch at the IAAPA Expo trade show from September 13–15 in London.

Designed for activity parks and other indoor spaces, the freeform game requires no wearables for gameplay, allowing players to enjoy maximum physical activity and social interaction. This is the official live launch of the unit, and the first time that industry players and media will have the opportunity to try ValoArena out for themselves.

ValoArena was introduced at the beginning of the year and installed at six premier locations in Europe with two upcoming installations in the US. Premier installations were done in Germany, Austria and Switzerland, and have been met with enthusiastic reception from both operators and players.

Lasse Buschmann, CEO of Hi-Fly Trampoline Park, said: “We always observe what is happening on the market, and we got ValoArena because it helps us to stay relevant and modern. Today’s kids play a lot on cell phones and screens, and at Hi-Fly, movement is important to us. ValoArena is great because it combines movement with kids’ love of digital entertainment. It’s also a social activity, which makes it really fun for friends and families to do together. ValoArena adds value to our park and ticket prices because it’s easy to access, it has no wearables, and it saves staffing costs.”

With ValoArena, parks are now able to offer their customers with new, exciting attractions that allow unattended operations with practically no preparation time.

Dr. Raine Kajastila, CEO of Valo Motion, said: “ValoArena was designed for up to six people to have active fun together, and we wanted to learn together with owners of premier installations how ValoArena will be received by players. We have received highly positive feedback and several locations had over 4,000 players per week! Park owners tell us that the ValoArena units are in heavy use and enjoyed by the players. I’m glad that ValoArena is turning out to be as popular as our previous products ValoClimb and ValoJump which total over 46 million active and fun games over the past six years.”

Attendees of the IAAPA Expo trade show can visit Valo Motion at booth #3005 to try out ValoArena.

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