
Edward Pawley, sales director for UK based dynamic media attractions specialist Simworx, takes Park World editor, Becci Knowles on a whistle-stop tour of the company’s new testing facility in the Midlands where, in addition to bumping into Paul Kelly (chief executive, Balppa), she gets to see a world class attraction taking shape
Established in 2005, Simworx has emerged as one of the world leaders in the design, manufacture and development of 3D and 4D dynamic simulation attractions and 4D effect cinemas, supplying theme parks, museums, zoos and aquariums, family entertainment centres and other visitor attractions.