Theme Park, Amusement Park and Attractions Industry News

Stephanie Johnson named divisional director for Legoland New York

A marketing professional with more than 15 years of experience, Stephanie Johnson has been named divisional director for Legoland New York Resort. An Orange County native, Johnson is yet another addition to the Park’s growing list of locally sourced talent. In her new role, Johnson will direct, manage and create strategy for Legoland New York Resort to meet and exceed attendance, revenue and profitability goals for the 150-acre theme park.

“The theme park arena is a new frontier for me, but I’m no stranger to leading large-scale tourism destinations to success. This is an exciting new endeavour not only for myself, but for my family,” said Johnson. “We are longtime fans and supporters of the Legoland brand and it is a fulfilling feeling to know I will be aiding in the growth and interest in Orange County, an area where I grew up and where my children are growing up.”

Johnson’s professional background spans a range of industries, from retail to commercial real estate. She previously held the role of Regional Vice President of Marketing for Simon Property Group’s Premium Outlets division where she oversaw the marketing efforts of 26 properties, one joint venture and their corresponding marketing organisations. Prior to joining Simon Property Group, Johnson was the Senior Director of Retail Development and Operations at Ralph Lauren.

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