Theme Park, Amusement Park and Attractions Industry News

Splash Factor Report: A State of the Nation on Water Rides

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By using a quantitative research methodology, WhiteWater surveyed over 100 parks around the world last year to probe deeper into its parks’ water ride element, therefore enabling them to create an industry benchmark. Leveraging the results of this study, it is sharing its findings through the Splash Factor Report. Its goal is to provide a better understanding of the emerging trends in the water ride market across different regions.

Some of the key findings of the report include that one out of four parks have not optimised their water rides to their full potential. Despite being a classic experience, one in five parks do not have a water ride. Unlike larger and full-scale parks, medium and small-sized parks are generally missing out on the opportunity to offer guests a water ride experience in their ride mix. Water rides are most valued for their iconic big splash, entertainment across age-groups, and the classic flume experience.

However, these are just a few of the survey findings. The complete Splash Factor Report offers detailed findings of the survey and expert insights on emerging trends in the water ride segment. To learn more, readers may reach out to Gauri Kapoor, Content Marketing Lead, WhiteWater and download the complete Splash Factor Report now. They may also come by to pick up a copy of the Splash Factor Report at IAAPA Expo Europe, booths #2427 and #2727 at Paris Expo Porte de Versailles on from September 17th to 19th.

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