Six Flags Entertainment Corporation has launched a digital alliance featuring some of the biggest companies in the world.
The theme park and water park operator has partnered with Google, HCL Tech, Dell, Snowflake, Fueled and Pure Imagination Studios to benefit both guests and team members.
Six Flags says that the technological advancements spearheaded by the alliance will redefine the guest experience, focusing on pre-visit planning, AI-driven notifications and post-visit interactions.
Selim Bassoul, CEO of Six Flags, said: “Our guests are at the centre of everything we do and we want to give them the best possible experience when they visit our parks.
“By partnering with the best-in-class companies, we are using data and technology to accelerate innovation and revolutionise the theme park industry.”
Omar Jacques Omran, chief digital officer at Six Flags, added: “Six Flags is leading the way on technology, harnessing the power of an alliance to accelerate innovation and seamlessly blend brands into the guest experience through multiple touchpoints in the park.
“Our guests will benefit from the latest technology to make their visit more personalised, enjoyable and memorable.”
