Simworx – World leading Designers and Manufacturers of Media-Based Attractions for Theme Parks and Visitor Attractions, this week launched their brand-new website. Users can now browse the improved site interface and explore their expansive product portfolio covering 15 attractions including 4D Cinemas to Flying Theatres, Immersive Tunnels to VR.
The new website offers an easy to navigate UI that showcases Simworx’s many year’s experience in their past projects section, the extensive content selection in their film library as well as all their latest news and informative blog posts – offering insight into their expertise in media-based attractions.
The website was redesigned with a few key aspects that Simworx wanted to integrate:
- A cleaner more user-friendly interface that represents the Simworx brand using key colours and elements
- Greater flexibility to tell stories and present news in an engaging way
- Faster-response time to boost SEO rankings and encourage users to stay and explore the site for longer
- Enhanced navigation to make it easier for users to learn about what Simworx does
Commenting on the site, Nicole Sangster – Digital Content Producer at Simworx said “We’ve been working hard on the creating our new website for the past year, we really wanted it to be as visually appealing as possible and to encapsulate our refreshed brand image. We used animation to reflect our product’s dynamic range of movement and imagery that really popped to engage users in our products.
Simworx endeavoured to create a site that helped users understand their products and their capabilities better. “With ‘Media-Based Attraction’ being such a broad term sometimes potential clients aren’t sure about what we do specifically, and we wanted to show them that we do it all.“ adds Nicole. The site explains each attraction’s key features the venues their best suited to and the sort of footprints required. “Accompanying them is the Case Study section that presents a fantastic way for users to search through our past projects by ride type and region to give a better sense of the calibre of experiences we create for our customers.”
“We hope that, overall, the site can help to better inform future customers on the kinds of experiences their venues could include and inspire developers with ideas for future rides, encouraging them to invest in Media-Based Attractions.”
The new website will also be translated into key region’s languages including Mandarin to aid in Simworx’s growing presence and encourage a wider demographic to access the site.