Maurer Rides has designed a concept that will inspire technicians and marketing managers alike. The Spike Signature Tower is a powered roller coaster that looks like a signature or autograph; like the company logo or the lettering of the leading brand product. That is, a brand becomes an unforgettable experience. Emotion is paired with a message, and it’s visible from afar.
This is the core of the new concept Signature Tower from the Munich-based roller coaster manufacturer Maurer Rides. The technical basis of the Signature Tower is the patented and award-winning Spike drive. It frees the designers from limiting facts like lifts, launches, or block brakes and opens up a densely packed ride experience.
And who says you have to stay close to the ground? The Signature Tower spirals upward: curve, arc, loop, figure eight, one level after another, passengers’ jet upward, experiencing wide-open views and uplifting forces before plummeting back down into the tangle of calligraphy styled Signature coils.
The new concept idea has so much potential that Maurer Rides wants to build up its own sub-brand from it: “Signature towers make their mark: in the landscape, in the design, and in recognition. Every company gets its very own unmistakable tower with a color and lighting concept,” noted Managing Director and engineer, Jörg Beutler.
The tower concept saves on only one thing: the footprint. This roller coaster tower, which is 30 meters (98 feet) high in concept, can be scaled to any height. Riders should feel comfortable because part of the Spike concept is that they actually control their own speed at every moment of the ride. This means that even spectacular track layouts can be ridden family-like. Another effect of the dense tower design is that the cars meet each other on the ascent and descent, something that rarely happens on conventional roller coaster layouts.
Especially at night, the Signature Towers are visible from afar. And they are more than just an illuminated ride: they are a pure brand, visible, accessible, unique.