Theme Park, Amusement Park and Attractions Industry News

Sesame Street: Street Mission Wins BIG!

Sally Dark Rides has been celebrating since the IAAPA Expo Europe after receiving two major industry awards for its successful interactive dark ride, Sesame Street: Street Mission.

Sesame Street: Street Mission opened at PortAventura World earlier this year and was the first dark ride at the park, and the first Sesame Street-themed ride in Europe.  Street Mission was nominated in a variety of categories, and for a variety of industry and fan-based awards.  At the end of the week, it received the prestigious Park World Excellence Award for “Family Ride of the Year” and placed first in the Kirmes European Star Awards in “Europe’s Best New Ride” category.

The near 6 minute ride experience (10 minute pre-show and 5:50 minute ride) includes realistic Sesame Street sets and scenery and numerous animatronics from the iconic television show.  Detective Grover is your guide through this interactive adventure, urging guests to collect clues that will help solve a mystery happening on Sesame Street.  With lovable characters, immersive scenery, interactive gameplay, and even changing scents throughout, this mixed media attraction appeals to guests of all ages.

“Theme parks are one of the most powerful ways for children and families to engage and connect with their favorite characters.  Our partner PortAventura World, one of the top regional theme park resorts in Europe, has done an amazing job along with Sally Dark Rides, in capturing the true essence of the Sesame Street brand and creating an immersive experience that brings our characters to life for park guests.” – Ed Wells, Senior Vice President and Head of International Media and Education, Sesame Workshop

“Street Mission Dark ride  has been a huge success for our family destination resort. We are on track for another record year!!”  —  PortAventura World

“We couldn’t be more thrilled to take home not one, but two awards for our latest dark ride installation – Sesame Street: Street Mission, which opened this year at PortAventura World.  Riding is like stepping inside your favorite childhood show.  You get to drive down Sesame Street, collect cookie clues and see Big Bird up close and personal  – it makes you feel like a kid again.  For this ride to be recognized on Sesame Street’s 50th anniversary year as the “Family Ride of the Year” and “Europe’s Best New Ride” makes this honor all the more special.  These awards recognize all of those that poured their hearts into this ride – the Sally team, our partners, and all our dedicated subcontractors.  Congratulations to all!”  — Lauren Wood Weaver, Sally Dark Rides

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