Theme Park, Amusement Park and Attractions Industry News

Sentosa signs deal with Tivoli

Singapore’s island resort, Sentosa has entered into a two-year co-operation agreement with the classic Copenhagen amusement park Tivoli (pictured).

“The collaboration enables Tivoli and Sentosa to develop closer co-operative ties through the exchange of best international tourism practices, as well as gain insights and inspirations from each other,” a Sentosa spokesperson said in a media statement issued January 29.

The first tangible project to be realised as part of the partnership will be the Sentosa Flowers festival from February 9 to 17 (marking Chinese New Year), to which Tivoli will contribute a showpiece presentation. An employee exchange programme and various gastronomic initiatives will also be implemented between the two venues.

“One of Tivoli’s prime objectives is to be among Denmark’s best places to work, and with that in mind we have established a strategic co-operation with Sentosa,” notes Tivoli CEO Lars Liebst. “Select Tivoli employees will now get a unique opportunity to increase their professional competences at the highest level [at Sentosa]. It is beneficial for Tivoli to be present in Asia which, during recent decades, has experienced significant growth. It is essential for us to bring inspiration from outside but also to inspire others.”

Sentosa, which celebrated its 40th anniversary in 2012, is a relatively young player in the attractions industry compared to Tivoli, which boasts 170 years of history in the Danish capital. Yet the 500-hectare island has established itself as one of the leading leisure and lifestyle destinations in Asia, attracting over 19 million visits a year, attracted by a diverse mix of attractions including the Resorts World Sentosa theme park/casino development, various animal attractions, ‘edutainment’ offerings, adventure attractions, multimedia experiences, beaches and an iconic cable car ride.

Modelled on the 19th Century Jardin de Tivoli in Paris, Tivoli (or Tivoli Gardens) enjoys a reputation as one of the world’s oldest amusement parks, an inspiration to Walt Disney and still one of the best performing parks in Europe in terms of attendance. This is not the first time the Copenhagen attraction, modelled on, has entered into a foreign partnership. Until 2007 it licensed its name to a Tivoli-branded park in Japan, and had earlier explored the possibility of establishing a park in Poland.

Below: A slice of Sentosa


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