With IAAPA Expo Europe 2026 just one week away, SEGA Amusements is getting ready to go bigger than ever at ExCeL London from 22 to 24 September
Featuring a dynamic mix of never-before-seen titles, proven top performers and industry-leading experiences, there’s plenty to discover across stands S2213 & S2412. With games designed to attract players and deliver strong results for operators, visitors can get hands-on with the line-up and speak to our team about what’s right for their venue.
Global launch alert: leading redemption specialist ICE is bringing Iceball X to the show, debuting exclusively at the show before rolling out worldwide! This fresh, high-energy twist on classic alley roller action features a thrilling X Challenge, where players aim for five illuminated X Pockets to unlock exciting bonuses, while linking up to four cabinets creates a competitive multiplayer race. Also joining the line-up are proven favourites including Odin’s Hammer Strike, challenging players to swing the mythical hammer with force and precision, and Kick N Win, putting players’ football skills to the test.
Redemption games are one of our specialities, and this year’s line-up includes must-haves for any arcade. Teeing things off is Putt It! Par-Tee, combining mini golf charm with alley roller thrills, as players putt balls into seven scoring holes before time runs out, with a “Double Points Final Shot” for an electrifying finish.
Go Go Ducky waddles in next, a compact 4-player ball-rolling derby delivering quacktastic action, its vibrant lighting and duck-themed cabinet standing out from the crowd. Making its debut is Shooting Carnival, bringing fairground shooting-gallery thrills to the arcade with 4-player gameplay, pneumatic rifles and a fiery overhead finale.
Joining the prize line-up are new attractions making their debut at the show! Match It brings mechanical charm, challenging players to stop the numbers and line up three matching digits to win the prize on the corresponding shelf. Prize Mart adds a pinball-style twist on prize-winning action, as players launch their ball towards illuminated targets, with different zones offering different prize tiers and every successful shot pushing prizes towards the winning zone. Completing the line-up is Mini Cube Prize World, the modular merchandiser giving operators freedom to build their perfect set-up with Crane, Capsule, Peg, Rotary and Display Cubes.
Rounding out the showcase, SEGA Prize International will be unveiling some exciting new plush lines, including licensed ranges, at the show, making this a must-see for anyone looking for great-value, quality prizes! Alongside the new launches, visitors can explore their plush favourites, affordable lifestyle tech and growing selection of redemption items, making SEGA Prize International the ultimate one-stop shop for all things novelty.
On the technology side, SACOA will also be showcasing its latest cashless solutions, including the K4 Kiosk and Spark Wireless Card Readers, demonstrating how smart technology can streamline operations, enhance the player experience and increase operator revenue.
With a standout mix of new launches, proven favourites and innovative solutions, SEGA Amusements is bringing something for everyone to IAAPA Expo Europe 2026! From the latest arcade attractions and prize games to the newest additions from SEGA Prize International and SACOA, there’s plenty to see, play and discover across stands S2213 & S2412. Make sure to stop by, get hands-on with the latest line-up and discover what’s next for arcade entertainment!
Get in touch on +44 (0) 208 391 8090 or sales@segaarcade.com to find out more about any of the titles featured here.
Our team is on hand to discuss placement, specifications, and how our industry-leading support can back your investment from day one.
For more stories from Park World, visit https://parkworld-online.com
