ICEBALL X made its global debut at IAAPA Expo Europe 2026, bringing a fresh new take to the classic alley roller format
The game received a fantastic reception throughout the show, with visitors loving its fresh approach, exciting gameplay and new competitive feel. Joining ICEBALL X were Odin’s Hammer Strike, Kick N Win and NBA Baller, each bringing something different to the line-up and demonstrating the variety of experiences ICE has to offer. From strength and skill to football and basketball, the four titles created plenty of interest across the stand.
Our prize offering had its biggest showing yet, bringing a huge variety of prize games and experiences together in one line-up, with different gameplay styles and formats to suit every type of operator and venue.
Mini Cube Prize World was displayed in its biggest configuration yet, with customers and operators particularly impressed by the huge number of configurations available and how easily it can be adapted to suit different venues, spaces and prize offerings.
Match It also made its debut at the show and received a great response from visitors, who loved the charm of the mechanical flip numbers brought to life in this unique prize merchandiser. Prize Mart similarly made a strong first impression, with its fun, classic pinball-style plunger and flexible prize options adding another engaging format to the range.
Our redemption line-up was equally popular proved a big hit at the show, with Go Go Ducky, Putt It! Par-Tee and SIMON Arcade all attracting plenty of attention. Go Go Ducky brought a fun and colourful multiplayer experience to the stand, while Putt It! Par-Tee combined mini golf and alley roller gameplay to create a unique experience for players. SIMON Arcade brought the iconic game into the arcade environment, offering a nostalgic yet competitive challenge that proved popular with visitors throughout the event.
From the whole team at SEGA Amusements International, we want to say another massive thank you to everyone who came to see us at IAAPA Expo Europe 2026. It was great to catch up with so many customers, operators and industry friends, showcase our latest line-up and hear your feedback first-hand.
We’re already looking forward to building on the conversations started at the show and continuing to bring exciting new games and experiences to the industry. We’ll see you at IAAPA Expo in Orlando on booth S4602 & S4803 for even more exciting new products!
Get in touch on +44 (0) 208 391 8090 or sales@segaarcade.com to find out more about any of the titles featured here. Our team is on hand to discuss placement, specifications, and how our industry-leading support can back your investment from day one.
For more stories from Park World and to meet the winners of this years’ Park World Excellence Awards, visit https://parkworld-online.com
