Theme Park, Amusement Park and Attractions Industry News

Scent Of Queen Elizabeth II Created For Madame Tussauds Blackpool

Madame Tussauds Blackpool has launched a brand new wax figure of Queen Elizabeth II, and it is accompanied by a very regal aroma.
Making guests’ special meeting with Her Majesty all the more immersive, this fragrance is based on flowers which are important to the Queen and her history. AromaPrime, which creates aromas for historic palaces and attractions, is responsible for the scent, which has been named Palace Breeze.
A dominant note is lily of the valley, which was an important feature in Queen Elizabeth’s coronation bouquet, as well as being one of her favourite flowers. Other ingredients include hints of azaleas (a favourite of Prince Edward’s), and even the Tudor rose. The purpose of diffusing this elegant air is for guests to feel as if they really have just stepped into Buckingham Palace, and that they are in the presence of royalty – so much so that they can breathe it in!
The Queen’s figure has been created in minute detail by Madame Tussauds Blackpool’s talented team, making it truly up-to-date. Back in June, YouTuber Dan TDM’s figure was also launched, alongside the custom aroma Eau de Gamer. The huge success with which this helped guests feel closer to their favourite celebrity is what inspired the creation of a scent for the Queen’s new figure.
Liam R. Findlay, Scent Consultant at AromaPrime, said: “This is a soft, sweet and dazzling aroma, inspired by the elegance of Buckingham Palace and Her Majesty the Queen. Our scent receptors are connected to the part of the brain which processes emotions; we designed this scent so that when guests take a sniff, they will feel relaxed, as if standing in a beautiful Royal palace. Because of how our minds remember scents, the inclusion of a scent with the Queen will mean guests may well remember this special meeting for decades to come, just like a smell can take you straight back to your childhood!”
Stuart Jarman, General Manager at Madame Tussauds Blackpool, said: “Scent takes the experience of meeting a famous figure to a whole new level of realism, and we are excited to include this sophisticated technique at our attraction.”
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