Theme Park, Amusement Park and Attractions Industry News

Scenario and Firefly Creations announce collaboration to design and build new destinations

Scenario and Firefly Creations are joining forces for the design and delivery of themed attractions in Europe and around the globe. Their first endeavour, Kraken Cove, is an adventurous theme park land that embodies the spirit of a living, breathing pirate town established by retired pirates around the nest of a Kraken. Kraken Cove encourages guests to become the star of their own adventure as they explore rides, shows, dining and retail experiences.

“Kraken Cove is an impressive design, cleverly living up to the theme park attraction equation: ‘Danger minus death equals fun’,” said Scenario’s Director of New Business Development, Matt Kent. “Because Scenario’s service offerings include turnkey project delivery as well as award-winning scenic and rockwork, this collaboration makes perfect sense. We are grateful to Firefly Creations and all experience designers for dreaming up these incredible worlds for Scenario to build.”

Nearing a time when guests will be able to safely return to parks to satisfy their craving for new theme park experiences, Kraken Cove claims to represent how great design can marry with state-of-the-art ride hardware and technology to create a cohesive world that will encourage guests to fully immerse themselves in a way that is only possible in-person. The centerpiece of Kraken Cove is the Kraken itself, clutching an impressive drop tower, where guests will bravely take on the mighty Kraken, while in the distance, Neptune’s water coaster splashes into the lagoon, where guests may also experience nighttime spectaculars, and exhilarating stunt shows.

“It was our intent to maximise use of the lagoon space in order to engage visitors of all ages and create an area attracting visitation during the day and night,” says Firefly Creations’ Executive Producer, Michelle Hicks. “Each experience is designed to further develop the story of Kraken Cove and tell the many tales of these retired pirates, from the top spin disguised as a trap guarding the treasure to themed restaurants, retail and game experiences.”

Kraken Cove is one example of a project made possible through the collaboration between Scenario and Firefly Creations, creating a team that can deliver all aspects of creative and technical design, along with turnkey management over design, fabrication, installation, and commissioning. By working in close collaboration throughout all project stages, Scenario and Firefly Creations can deliver imaginative worlds and incredible guest experiences with the reassurance that all designs are both buildable and affordable within each projects’ budget constraints.

“Immersive ride experiences and storied narratives put guests in the heart of the action and adventure,” says Firefly Creations’ Creative Director, Andrew Porter. “Through the development
of rich narratives connecting to audiences on an emotional level, we create memorable experiences engaging guests before, during and after their visit, creating a strong brand that not only drives footfall but continues engagement outside of the park, which will bring guests back again and again.”

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