Roush opening new entertainment-focused technical centre in Orlando

Roush, a product development services supplier, is opening an Orlando-based facility to expand Roush Entertainment Systems’ ongoing support of the themed attraction industry.

Since 2007, Roush’s Entertainment Systems group has engineered, designed and manufactured ride seat systems, equipment and show action figures for theme parks from its main campus in Livonia, Michigan. With the opening of the Orlando facility, Roush will provide an expanded level of support for the long-term engineering and operational requirements of the ride vehicles and service parts they have developed and manufactured.

“The Orlando facility will enable us to be on site, responding to our customers’ requests as soon as they arise,” said Jim Yagley, president of engineering services for Roush. “Being in the capital of the themed entertainment industry will allow us to really focus on engineering and technical support from a locally-based engineering team on hand for day-to-day work in the parks.”

“For more than 40 years we’ve pushed the bar higher and higher for engineering ingenuity and excellence,” added Dean Massab, chief commercial officer for Roush. “Opening a new Orlando facility supports our long-term growth and diversification strategies by expanding our footprint and strengthening our position in target markets outside of automotive.”

The Orlando facility is expected to be fully operational in November 2018. Initial service offerings will include engineering, design, development, mock-ups, and prototyping, on-site final assembly, and light fabrication capabilities will be added in the future.