ROLLER has deepened its commitment to industry intelligence with two major benchmarking announcements made at IAAPA Expo 2025.
The company released its 2026 Attractions Industry Benchmark Report, offering valuable insights to operators everywhere; and in an industry first, ROLLER has also incorporated benchmarking data into its AI assistant, ROLLER iQ.
This provides ROLLER customers with instant, in-platform comparisons against industry benchmarks, enabling them to see how their venue performance aligns with competitors and peers in real-time.
“Operators tell us they want clarity and confidence around how they’re performing,” said Luke Finn, co-founder and chief executive of ROLLER.
“With our 2026 Attractions Industry Benchmark Report, we’re giving the entire attractions community access to valuable industry intelligence. And for operators using ROLLER iQ, we’re taking it further by delivering personalised, real-time benchmarks inside the platform so they can instantly see how their venue is tracking and get clear, data-driven actions to improve.”
The new benchmarking capability within ROLLER iQ gives operators immediate visibility into how their venue’s performance compares to industry averages, all without leaving the platform. Powered by anonymised, aggregated data from across the ROLLER ecosystem, it provides powerful benchmarks on key metrics, enabling operators to see how they’re faring in areas such as online booking conversions, return visitation, and spend per head.
“We’ve taken benchmarking out of static reports and into the operator’s hands,” Mr Finn said. “ROLLER iQ now delivers intelligence that’s alive, accessible, and directly tied to everyday performance.”
Complementing ROLLER iQ’s powerful new functionality, the 2026 Attractions Industry Benchmark Report is available to anyone who registers for a copy. Created from hundreds of thousands of data points, the insightful report highlights several trends that define the modern guest experience.
By bringing together in-platform benchmarking and comprehensive industry reporting, ROLLER said it continues to lead the evolution of intelligence in the attractions industry. These initiatives reinforce the company’s mission to make data accessible, actionable, and truly transformative for operators worldwide.
“The attractions industry is evolving fast, and intelligence is what will define the next era of growth,” said Mr Finn. “Our goal is to support the community through that shift, giving every operator, no matter their size, access to insights that help them reach their full potential.”
The 2026 Attractions Industry Benchmark Report is available now. Access the full report here.
