Theme Park, Amusement Park and Attractions Industry News

Rockin’ Raceway Pigeon Forge debuts omni arena esports attraction

Face Amusement Group and Virtuix, developer of the Omni Arena virtual reality esports attraction, have announced the launch of Omni Arena at the Rockin’ Raceway location in Pigeon Forge, Tennessee. Using motion technology, the high-energy, four-player system is believed to be the only attraction that allows guests to experience running in virtual reality. Enhancing the guests overall experience, the attraction includes a built-in staging area with 8 seats, 11 TVs, 11 touchscreens, pre- and post-game show and recorded gameplay video for social sharing. Players have the option of four games ranging from co-operative arena-style shooters to player-vs-player deathmatch games. More than 300 guests played Omni Arena in its first week of operation.

“We are eager to bring a new level of amusement to the classic environment of Rockin’ Raceway,” said Bucky Mabe, CEO of Face Amusement Group. “This action-packed attraction allows guests to explore the world of virtual reality and with its four games and ongoing prize contests, players have plenty to keep them coming back for more.”

The Rockin’ Raceway entertainment complex is located directly on the Pigeon Forge parkway and features go-kart racing and over 150 modern arcade games.

“We’re excited to work with Face Amusement Group and bring Omni Arena to Pigeon Forge,” said Jan Goetgeluk, CEO of Virtuix. “This is the first-of-its-kind arena in Tennessee, and we’re sponsoring a $50,000 prize pool for players to come compete against teams around the world.”

Omni Arena is an anchor attraction offering a complete guest experience that lasts 15 to 20 minutes. In a recent survey of 1,100 players, 40% reported they had come to the venue specifically to play Omni Arena. Compared to other anchor attractions, Omni Arena is both affordable and compact. The system currently costs $121,000 and has a footprint of 375 square feet (35 sq m).

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