Indian outlet planned
Jim Pattison Entertainment has formally acquired Guinness World Records from HIT Entertainment. For over a decade its sister company, Ripley Entertainment, has held the global rights to develop and operate Guinness World Records museums and attractions.
First published in 1955, Guinness World Records has developed into an international phenomenon and the recognised authority on record-breaking achievement. The book is now published in more than 100 countries and 37 languages.
There are now six Guinness World Record attractions in four countries, including outlets in Tokyo, Niagara Falls, Hollywood, California, San Antonio, Texas and Gatlinburg, Tennessee.
“The coming together of Guinness World Records and Ripley’s Believe It or Not! creates an historic combination of the world-leading authorities on records, record-breaking and all that is unbelievable,” notes Ripley Entertainment president Jim Pattison Jnr.
Ripley’s is now believed to be taking the two brands to India, setting up a US$4 million attraction in Bangalore. Featuring a combination of Ripley’s Incredible Maze, Ripley’s Believe It or Not!, Luis Tussaud’s Wax Works and Guinness World Record Museum, the facility is being developed in association with local operator Prasad Labs. Opening is planned for 2009.