Theme Park, Amusement Park and Attractions Industry News

Ripley’s Impossible LaseRace

Imagine playing inside a video game. At Ripley’s new Impossible LaseRace in Grand Prairie, Texas, visitors do just that as they jump, crawl and straddle a gauntlet of laser lights. The player’s mission is to beat the clock and reach the end without breaking a single laser beam. If they do, time is added to their score.

Now open in the same building as Ripley’s Believe It or Not!, Louis Tussauds Palace of Wax and the Enchanted Mirror Maze, Ripley’s Impossible LaseRace is never the same experience twice. Cameras inside and monitors outside allow everyone to watch. On average, the play time is between 30 and 45 seconds. The price of a ticket is around the same as a high-end video game in the arcade.

“After your first adventure, re-plays cost even less because we know you’re going to want to continue to play in search of that one great score,” reveals Clay Stewart, general manager of all four of Grand Prairie’s Ripley’s attractions in Grand Prairie. “We have had an overwhelming response so far.”

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