Theme Park, Amusement Park and Attractions Industry News


RAINBOW PRODUCTIONS will return to the IAPPA Expo Europe 2022 at ExCeL London on 13-15 September.

As attractions and theme parks return to full stream this year, relevant organisations are actively seeking out new plans to coordinate the return of visitors. Amongst them, character appearances are one of the most popular to-go options.

Chris Stanton, head of UK sales of Rainbow, said: “Character events help attractions to increase footfall and expand overall capacity, it is also a great crowd management solution!”

“Besides regular meet and greets, Rainbow also introduce new mini-shows and activations on a regular basis to help clients to engage greater costumer experience.”

The latest shows from Rainbow – PAW Patrol “Pup Pup Boogie”, Hey Duggee “Stick Song” and the Bluey activations have become children’s new favourites and successfully helped some the clients to achieve a record-breaking number of visitors. With the mission of spreading joy to children and families, Rainbow is the exclusive agent managing the personal appearances of over 140 licenced characters in the UK, including Minions, Peppa Pig, Paddington, Bluey & Bingo and CoComelon’s JJ. Rainbow also is the sole mascot supplier to world-famous attractions and spectacular events like the Olympics, FIFA and Commonwealth Games Opening and Closing Ceremonies as well as regional events such the Oxford Street Christmas Light Switch on, Glastonbury Festival and Multinational Product Launches.

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