Pleasure Beach Resort is calling on visitors, residents and businesses to get behind the travel and tourism sector as it officially launched its 2026 season – marking 130 years at the heart of Blackpool’s biggest industry.
As the largest private employer in the Lancashire town’s tourism sector, Pleasure Beach used its season launch event to emphasise the importance of supporting local businesses at a critical time.
James Cox, director of marketing, sales and PR at Pleasure Beach, said: “If ever there has been a time to support local businesses and the tourism sector, it’s now.”
And while the event celebrated Pleasure Beach’s 130th year, Mr Cox highlighted that the theme park’s longevity is rooted not in luck, but in resilience, innovation, and continuous reinvestment.
“Being in business for 130 years does not happen by chance,” he said. “It takes hard work, overcoming challenges, and always looking ahead. That’s our promise to this town and to this sector as we enter our 130th season.”
Pleasure Beach Resort also confirmed that the next major milestone for its hotly anticipated new mega-ride, Aviktas, will take place on May 21.
With new attractions, enhanced ticketing options, expanded entertainment and a renewed focus on value and flexibility, Pleasure Beach Resort said that 2026 offers more reasons than ever to visit.
Mr Cox added: “Rides alone aren’t always enough – there has to be added value. And this year, we’re confident we’re delivering more than ever before.”
