Theme Park, Amusement Park and Attractions Industry News

Pink Jeep Tours expands in Great Smoky Mountains

The newest way to see the Great Smoky Mountains National Park is in a Pink Jeep. Pink Jeep Tours recently unveiled its fleet of customised Jeep Wranglers now based in Pigeon Forge. For the first time in nearly 60 years, Pink Jeep Tours is expanding from the desert southwest to the Great Smoky Mountains to offer guests of the most visited national park a one-of-a-kind experience.

“For decades Pink Jeep Tours has been sharing memorable experiences with millions of tourists in Sedona, Arizona; Las Vegas, and the Grand Canyon National Park,” Billy Johnson, Sr. VP of Marketing, Pink Adventure Tours explained. “Pink Jeep Tours is thrilled to bring our established history and reputation for stellar service to this treasured area of the country. We’ve been hearing from past Pink Jeep guests that they can’t wait to come and ride in the Smoky Mountains.”

The Pink Jeep Tours Grand Opening event revealed the thrill and birds’ eye view above Pigeon Forge that awaits guests, after they explore the Great Smoky Mountains National Park in a whole new way. Guests first pick from four distinct guided tours that leave from Pigeon Forge and explore portions of the Great Smoky Mountains.

Routes now available explore the new portion of the Foothills Parkway and Newfound Gap. Beginning next month, guests can also choose Roaring Fork Motor Trail and the Ocanaluftee River Trail. All tours end with an exciting off-road 4×4 adventure on private property.

“Expertly trained guides are driving the whole time, sharing about the splendor of the mountains. With the guides’ help, guests can let go of the wheel and the GPS, climb in with their families and friends and create memories worth repeating,” Johnson shared. “At the end, when families talk about their experience, they don’t just say they went on a Jeep ride. They remember they went on a Pink Jeep ride.”

Herschend Enterprises purchased Pink Jeep Tours last year, marking its entry into the adventure travel industry. At the Grand Opening, Andrew Wexler, CEO, Herschend Enterprises, shared that expanding to the Smoky Mountains makes perfect sense. Herschend Enterprises owns a portfolio of companies including theme parks, water parks, aquariums, attractions, dinner shows, and lodging.

“The Smoky Mountains are the most visited national park in the country,” Wexler explained, almost twice as popular as the number two park, which is the Grand Canyon where we already have operations. It’s only natural that we need to be in the country’s most popular park, a family destination with incredible beauty.”

“As a family-owned company,” Wexler said, “it’s always been our goal to have each and every guest leave with two things: a smile and a deeper connection with each other. After riding in our iconic Pink Jeeps in the Great Smoky Mountains National Park, we hope everyone feels that way.”

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