Theme Park, Amusement Park and Attractions Industry News

Picsolve announces tech team expansion and new hires

Head of Product Management, Andrew Bellingham

In order to cement its position in the global industry, Picsolve has announced a series of senior leadership and tech team hires.

The appointments accelerate Picsolve’s strategy of global expansion into a diverse range of new leisure sectors, from stadia to cruise ships, and will complement its growth across the US, Europe and Asia-Pac markets.


Platform Architect, Mark Wilson

Picsolve’s three new regional heads, John Barbieri, Robert Cowell and Brendan Hegarty, will each have responsibility for driving new business, internal teams and partner relationships.

Head of Region USA / chief operating officer, John Barbieri; Following 15 years at Freeze Frame, which was acquired by Picsolve at the end of last year, Barbieri will oversee all company activities in the US and serve on the Picsolve Executive Management Team.

Managing director of Asia and Middle East region, Robert Cowell; Cowell previously led the Picsolve’s strategic assessment of the Asia-Pac market. His new role enhances his status as an integral part of Picsolve’s executive team, leading business strategy and developing Picsolve’s position.

UK and Europe managing director & chief commercial officer, Brendan Hegarty; Hegarty is an experienced commercial leader with extensive technology and retail experience having held senior leadership roles at Sky and Orange.


Picsolve’s innovative technology team has similarly expanded.

Platform Architect, Mark Wilson; Wilson will be responsible for road mapping and shaping Picsolve’s technology solutions, leading the end-to-end architecture of Picsolve’s next generation of digital platform.

Head of Product Management, Andrew Bellingham; Bellingham will be tasked with leading Picsolve’s global digital product portfolio, transforming the current consumer offering and overarching guest experience.

Non-Exec Director, Susan Standiford; In addition to new regional heads and technology hires, Picsolve has also added Susan Standiford as a new non-executive director with a strong technical background.

Non-Exec Director, Susan Standiford
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