Theme Park, Amusement Park and Attractions Industry News

PAW Patrol opens at Mall of America

Mall of America, Bloomington, Minnesota, has opened PAW Patrol Adventure Bay, a new one-of-a-kind immersive experience in Nickelodeon Universe. Based on Nickelodeon’s animated preschool series PAW Patrol, produced by Spin Master Entertainment, the new 4,000 square foot (372 sq m) attraction lights up children’s imaginations as they recreate their favorite PAW Patrol missions inside the world of Adventure Bay in an exciting open-play experience. It was fabricated by Playtime and TivoliToo.


PAW Patrol Adventure Bay transports kids into a fun, creative play environment where they can help Chase, Marshall, and all their friends through many of the familiar sites of Adventure Bay. Whether preparing for rescue missions inside of Lookout Tower or climbing down to the beach to see if there are any turtles or crabs that need saving, kids of all ages will find something new around every corner while visiting the attraction.


“We’re thrilled to bring the first fully immersive PAW Patrol experience to life in Nickelodeon Universe at Mall of America,” said Jill Renslow, SVP of Business Development and Marketing for Mall of America. “When we made the announcement about this new attraction earlier this year, we heard the excitement from fans all around the world and we can’t wait for our guests to explore and discover all that Adventure Bay has to offer.”


PAW Patrol has proven to be a truly universal property,” said Gerald Raines, Senior Vice President, Global Location Based Experiences, Nickelodeon Group. “We’re excited to continue expanding its reach through unique on-the-ground experiences like the PAW Patrol Adventure Bay attraction, which will enable fans to interact with their favorite characters in all-new ways.”


PAW Patrol Adventure Bay is a 20-minute timed experience. Additionally, the attraction will include a waiting area for parents to supervise their children while also having the opportunity to charge their electronic devices. Located at the east entrance of Nickelodeon Universe, the PAW Patrol attraction will join the more than 27 rides and attractions located inside the seven-acre (2.8 hectare) theme park, and the more than 520 world-class shops and attractions at Mall of America.

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