Parques Reunidos has appointed Mark Reeves as Group Director of Entertainment reporting to Diego Gracia, Group Director of Business Development
The appointment reinforces Parques Reunidos’ continued investment in world-class entertainment, immersive storytelling, and innovative guest experiences that strengthen the appeal of its parks as leading leisure destinations across Europe.
In this newly created role, Reeves will play a key role in shaping the future of iconic destinations such as Parque Warner Madrid and Parque de Atracciones de Madrid, while supporting the continued evolution of the Group’s wider portfolio of parks and attractions across Europe.
Reeves will lead the development of the Group’s entertainment strategy, working closely with teams across the organization to create distinctive experiences that inspire, surprise and delight guests. His focus will span live entertainment, immersive experiences, and innovative programming designed to enhance guest satisfaction, encourage repeat visitation, and strengthen the unique identity of each park.
With more than 20 years of international experience in the attractions, entertainment and events industry, Reeves brings a proven track record of developing and delivering large-scale entertainment programs, live productions, seasonal events, and guest experience initiatives for some of the world’s leading leisure and theme park operators.
Most recently, he held senior leadership positions at Six Flags Qiddiya City and Aquarabia in Saudi Arabia, where he led the entertainment and events strategy for two major new parks. His experience also includes the creation of award-winning productions, immersive attractions, and innovative entertainment concepts that have helped transform parks into must-visit destinations and create lasting memories for millions of guests.
“Entertainment plays a critical role in how guests experience our parks and in how destinations differentiate themselves in an increasingly competitive leisure market,” said Parques Reunidos Group Director of Business Development Diego Gracia. “Mark brings an exceptional combination of creativity, strategic vision, and international expertise. His leadership will help us continue evolving our entertainment offering, creating memorable experiences for guests and supporting the long-term attractiveness and growth of our iconic destinations.”
Commenting on his appointment, Mark Reeves said: “Parques Reunidos has an exceptional portfolio of parks, a strong culture of innovation, and a long-standing tradition of creating experiences that bring people together. I am excited to join the team and contribute to the development of entertainment, events, and immersive experiences that create lasting memories for guests of all ages, while helping strengthen the appeal of some of Europe’s most iconic leisure destinations.”
Across its portfolio, Parques Reunidos continues to invest in new attractions, entertainment concepts, and seasonal experiences designed to enhance guest satisfaction and create long-term value for the destinations in which it operates. From iconic parks in Madrid to leading leisure venues across Europe, the Group remains committed to delivering innovative experiences that contribute to the economic, cultural and tourism vitality of the communities they serve, while creating memorable moments for millions of guests each year.
As guest expectations continue to evolve, Parques Reunidos remains focused on developing high-quality experiences that complement its attractions, strengthen emotional connections with guests, and reinforce its position as one of Europe’s leading leisure park operators.
For more information, visit https://www.parquesreunidos.com/en/our-parks
For more stories from Park World, visit https://parkworld-online.com/
