Immersive adventure attraction ParadropVR is on target to hit over one million rides across all its global locations in 2019, leisure and entertainment specialist Frontgrid Ltd has announced. Total ride numbers have received a boost in the second quarter of 2019, thanks to the record-breaking launch of ParadropVR at the VR Park, Dubai. Ride utilisation and revenue figures from the immersive adventure attraction have out-performed all other virtual reality attractions since launching at the park in March, operator Emaar Entertainment has revealed.
An increase in guests at existing locations including Universe Science Park, iFLY and Merlin Entertainment’s The Bear Grylls Adventure has also contributed to the strong results, which saw numbers increase by over 70% from Q1 2019. New ParadropVR installations planned for the remainder of the year are Flyer is set to launch at the King Power Mahanakhon in Bangkok this summer, with new installations in Malaysia, India, the United Kingdom and the Kingdom ParadropVR will be exhibiting with Simworx on Booth 1650 from June 12th to14th.
Frontgrid co-founder and CEO, Matt Wells said: “Since launching our first installation in spring 2017, ParadropVR has consistently exceeded expectations in terms of performance, reliability and crucially – ability to generate revenue and footfall for operators.”
“With strong performance from our existing sites and several more installations launching this year, we are firmly on-track to cement our position as a global leader in the design and implementation of immersive, adventure based attractions for the location based entertainment and leisure industry.”
“We’re incredibly pleased by these latest results. With number of new themes, concepts and games in development for release in Q4 – 2019 is shaping-up to be a really exciting year for Frontgrid and ParadropVR”.
“We look forward to meeting old and new friends at IAAPA Asia in Shanghai, and to what we hope will be a very successful show”.
