New research from LEGOLAND Windsor Resort revealed nearly one in five kids want LEGO bricks instead of sweets for trick-or-treat.
LEGOLAND Windsor Resort is putting a playful twist on the spooky season with the unveiling of its first-ever pumpkin patch – a bricktacular pumpkin patch, kicks off the spooky season with LEGO pumpkins built from over 40,000 bricks.
Taking centre stage outside the attraction’s iconic Knight’s Castle, the 500-strong pumpkin patch features a mix of real pumpkins and LEGO creations. Weighing 103kg in total, the impressive LEGO pumpkins were brought to life with 44,686 bricks and 134 hours of expert model making.
Alongside LEGO bricks, stickers and bouncy balls were among the most popular treats kids are hoping to receive this Halloween, proving this spooky season is not just about the sugar rush, it’s about the fun of building, playing and creating fang-tastic master pieces.
The research sample of 2,000 5–12-year-olds who hope to get LEGO bricks whilst trick or treating this Halloween were asked why they’d like to receive LEGO bricks, 59% of children said it’s because they can build things, and 57% said it’s because they can play with them, showing just how much kids value creativity and imaginative play.
Ramesh Ganeson, vice president at the LEGOLAND Windsor Resort, said: “Play is the number one treat at LEGOLAND Windsor this Halloween.
“Whether it’s discovering our first-ever pumpkin patch or building memories with LEGO bricks, LEGOLAND Windsor is all about sparking imagination and giving families a day to remember. This year, its pumpkins, play, Monster Party and plenty of bricks!”
Families visiting this Halloween can start their day at the new pumpkin patch with a spook-tacular game of gourd-spotting – hunting down the LEGO pumpkins among a sea of real gourds. Afterwards, the boo-rilliant fun continues with fang-tastic activities at the attractions Brick or Treat event.
Little monsters can take brick or treating to a new level on the brand-new Trick or Treat trail, where a motley crew of ghoulish characters, including Skeleton Guy, Monster Rocker, and Mummy, bring spooky surprises around every turn.
Also new this year is Lord Vampyre’s House Party, where the dance floor is alive and guests can groove their bones-off, as the resort is transformed into a bewitching party venue.
‘Brick or Treat’ runs throughout the month of October with activities on select dates.
