Theme Park, Amusement Park and Attractions Industry News

Norfolk’s biggest scare experience achieves record sales

The award-winning scare experience, PrimEVIL, now in its 12th year, reached a record number of ticket sales – with an increase of 15% in comparison to its last season in 2019.

The event, which returned with its biggest offering yet after a two-year hiatus, completely sold out during its final four nights of terror, held across the Halloween weekend, marking a further achievement for the brand this year.

The attraction took place on selected nights from Friday 8th October until Halloween itself at the family-owned theme park, ROARR! Dinosaur Adventure in Lenwade, with 17 terrifying nights of mayhem and madness with five separate haunts for its visitors to survive.

Ben Francis, PrimEVIL production manager, who began his career as a scare actor at the attraction before working his way up the ranks to become park manager at ROARR! Dinosaur Adventure, said: “After its hiatus last year, it’s fantastic to have seen such a phenomenal demand for PrimEVIL. Our aim was to make the event bigger and more terrifying than ever before and we certainly achieved that.

“PrimEVIL has always been a highly anticipated event, that welcomes tens of thousands of visitors each year, but to have seen the response grow to such a new height this Halloween has been incredible. We’re looking forward to returning in 2022 to surpass these new records all over again.”

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